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Product >
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
In order to stay ahead of your competition,
robust CRM tools are imperative for your retail operation. You
must provide a positive customer experience by anticipating customer
needs. Keep your customers coming back to your stores by compiling
information and sending out targeted mailings. You can also use
your CRM module to develop strategies to increase your customer
base through demographic analysis.
Customer's data is simply entered at the POS, and the CRM module
tracks the total purchase history. Mailing addresses can be easily
printed for you to send various marketing promotions. Examples
of these promotions can be based upon VIP memberships, birthdays,
purchase history, etc. For customers who opt out of email or other
forms of contact, Celerant will bypass these records to respect
their preference not to participate.
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