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Product >
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
In order to stay ahead of your competition,
robust CRM tools are imperative for your retail operation. You
must provide a positive customer experience by anticipating customer
needs. Keep your customers coming back to your stores by compiling
information and sending out targeted mailings. You can also use
your CRM module to develop strategies to increase your customer
base through demographic analysis.
Customer's data is simply entered at the POS,
and the CRM module tracks the total purchase history. Mailing addresses can
be easily printed for you to send various marketing promotions. Examples of
these promotions can be based upon VIP memberships, birthdays, purchase history,
etc. For customers who opt out of email or other forms of contact, Celerant
will bypass these records to respect their preference not to participate.
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