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Celerant Technology Corp. Releases No-fee Gift Card

Staten Island, New York (July 30, 2005)-- A leading provider of real-time retail management systems, Celerant Technology Corp, announces that stored value cards (SVC) are now integrated into all channels of their retail management system, Command. With Command’s SVC option, retailers have access to a full range of real-time reports to proficiently manage and summarize the transactions that occur in their stores, without having to pay any transaction or activation fees commonly associated with SVC’s.

Customers have quickly taken to SVC cards. In 2004 there were $55 billion worth of gift cards sold, according to The National Retail Federation, and there is no sign of the trend slowing down. The TowerGroup reports in 2007, gifts cards will be an $85 billion business. Savvy retailers are quickly realizing the benefits of an integrated SVC option.

“Stored Value Cards have turned out to be a great choice,” says Tanner Babcock, Sportsman Ski Haus. “We are able to obtain detailed information about our clients purchases and our customers like the convenience and local seasonal images that make our cards more personalized.”

Data obtained from stored value cards increases a retailer’s customer database and sales. This information can then be used for client mailings or for contacting customers about special promotions and new items. With Command’s stored value cards, retailers eliminate third party transaction fees, activation fees, and inflated fees for the cards themselves.

“Stored Value Cards have become a new trend for the retail industry,” says Celerant CEO Ian Goldman. “They give your retail operation insight into clients spending habits and help establish customer loyalty programs. With SVC’s, we now have an intelligent way to expand the customer base, increase incremental sales, and meet customer expectations on the Internet and in stores.”

About Celerant Technology

Celerant Technology's Command, is an advanced real-time point of sale, POS software solution, that manages all areas of retail including POS, Inventory Management, Warehouse, Distribution Center, Allocation, Multi-Channel/E-Commerce/Kiosk, Data Mining, and Back-office, in a single, integrated system. Our advantage is the flexibility of our Java platform, allowing Celerant professionals to conduct cost-effective analysis and adaptation based on the individual needs of each retailer. The result is a better system that meets the needs of retail businesses gives them the tools to take Command of their success.


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