Outdoor Gear, Clothing, Ski Wear and Equipment Retailer

Geiger’s takes 92-year-old business from ‘mom and pop’ shop to customers nationwide with eCommerce and tax automation.

Open since 1932, Geiger’s has been through different POS providers and needed a retail system that would grow with them.

In-store POS software connects inventory across two stores and eCommerce, making merchandise analysis simple and identifying ways to save on costs.

Geiger’s accurately remits sales taxes in the nationwide tax jurisdictions through Avalara. Connected POS software and tax automation helps them serve customers more efficiently.

Outdoor Sporting Goods Retail Challenges

As an outdoor apparel and sporting goods retailer, Geiger’s relied on an inadequate point of sale system that didn’t meet their needs. Operating two stores and online sales made inventory tracking difficult. Sales tax collection and reporting was confusing. Order assembly was challenging due to inefficient billing for their local customer base.

Geiger’s Success Story Retail Challenges

Complex Billing Process Dealt with complex billing processes when selling team sporting goods to local groups, charities, and schools
eCommerce Taxes Different sales tax rates in every state, county, and municipality complicated proper tax remittance
Inventory Management Old POS system lacked precise merchandise tracking, crucial for successful eCommerce

Geiger’s Success Story Retail Technology Solution

Outdoor Apparel and Lifestyle Retail Software Solution

Geiger’s uses an all-in-one outdoor sporting goods point of sale system that connects every aspect of their retail business in real-time. They are aware of their inventory counts, enabling swift assembly of orders of any size for quick shipping. Billing is straightforward, and eCommerce software solutions helps report taxes.

Billing Simplification Billing process is simplified and lets them quickly provide invoices to their local customer base for team sales
Avalara Integration Avalara's Tax Automation ensures accurate sales tax handling for online orders that ship to countless locations
Inventory Optimization New POS software makes merchandise tracking simple across locations and enables them to ship online orders quickly

Geiger’s optimizes complex store tasks and automates eCommerce taxes with Celerant’s Stratus Enterprise retail software.

Omnichannel Sporting Goods Retail Outcome

Geiger’s transformed their family business into an efficient retail operation, including an eCommerce presence, two well-stocked stores, and services for local organizations and sports teams.

The sporting goods and outdoor apparel POS software simplifies inventory with in-depth reporting. Optimized inventory means quickly fulfilling eCommerce orders as they come in. Avalara tax automation remits online sales taxes to keep Geiger’s compliant.

Optimized billing helps Geiger’s send invoices to local customers and organizations for faster payments. The Stratus Enterprise system ties these together, making Geiger’s a competitive retailer in the present and future.

Explore Apparel Solutions

“Having that partnership with Celerant and Avalara, we know that we are ready to face the challenges and the changing environment of being a successful retailer in our local communities and on the web. Before, we always thought mom-and-pop shops can't compete. Now, we have customers nationwide! ”

– Chas Geiger, Co-Owner, Geiger's