Press Release

Press Release
Celerant Technology, a leading provider of innovative retail solutions for both small and enterprise firearm retailers, announces its integration with Davidson’s, one of the largest firearm distributors in the nation. Through this integration, firearm dealers can import product catalogs, automate purchase orders, and offer a wider-variety of products online.
Celerant’s retail platforms- Stratus Retail for larger dealers, and Cumulus Retail for the smaller dealers- are both fully-integrated software solutions for Federal Firearms Licensed (FFL) retailers combining: Point of Sale, CRM, e4473, Electronic A&D Books, range management and more – in a single platform. From within Celerant’s point of sale, firearm dealers can access and browse Davidson’s product catalog; import the products they want to sell, including product descriptions and images of Davidson’s exclusive products; and reorder inventory with automated purchase orders based on min/max levels. This ensures retailers will have the necessary inventory on-hand, while eliminating the need to manually enter products into the retail system.
Through Celerant’s E-Commerce platforms, iStratus and iCumulus, retailers can easily display and sell Davidson’s available inventory online. With ‘online vendor feeds’, Davidson’s available inventory levels and current MSRP’s are automatically reflected online. Dealers can also expand online sales by integrating their Celerant E-Commerce website with GunBroker, Slick Guns and the upcoming Guns.com marketplace, and other popular marketplaces (i.e., Amazon, eBay, Social Media) for non-firearm merchandise.
With real-time integration between the E-Commerce and point of sale, dealers can view and manage all orders in a centralized area, and gain visibility over their entire retail operation in a single place.
Davidson’s is one of the largest and most progressive firearms distributors in America. Davidson’s stocks a vast inventory of firearms, firearms accessories and ammunition; possesses over 50 years of firearms industry experience; and has a reputation as both a “deal maker” and an “innovation leader.” In November of 1998, Davidson’s launched GalleryofGuns.com to give firearms consumers a convenient way to buy firearms at great prices from the convenience of their homes. The Davidson’s GuaranteeD® lifetime replacement guarantee provides consumers and dealers with the peace of mind of knowing that their purchase is protected should they encounter a manufacturer defect with their firearm. The breadth and depth of Davidson’s Exclusive firearms insures that dealers can take advantage of unique and differentiated products to drive more sales. The “Davidson’s Difference” is our commitment to operate our business for the convenience of our customers, not ourselves. For more information, please visit www.davidsonsinc.com.
To learn more about Celerant’s partnership with Davidson’s, visit: www.celerant.com/davidsons.
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