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How Smart Retailers Use Celerant POS Insights to Drive More Sales

April 3, 2025 / 6 minute read / By Zoya Naeem

Learn five ways you can use the power of Celerant POS insights to create high-converting marketing campaigns that drive more sales.

Most retailers are literally sitting on a goldmine of customer data- but are barely using it. Instead, they rely on generic marketing tactics, hoping something will work.

The result? Missed sales, wasted ad spend, and frustrated customers.

With a modern POS system like Celerant, retailers can tap into real-time sales insights to create marketing campaigns that ACTUALLY drive revenue.
How, you ask?

We’ll break down how to use your POS data to:

Rank higher on Google using insights from your retail system
Create personalized emails using POS data that flip more sales
Turn browsers into buyers with smart product recommendations
Dominate local search and win ‘near me’ searches
Run retargeting ad campaigns on social media

Let’s get right to the serious stuff.

Rank Higher on Google Using Insights from Your Retail System

Your best-selling products deserve more visibility—so why aren’t they showing up when customers search online?

SEO helps you tackle that by making sure shoppers can actually find the products they want to buy.

But here’s where many retailers go wrong—they rely on generic vendor descriptions, overlook customer-favorite products, and ignore the real sales data sitting in their POS system.

That’s where Celerant POS insights come in.

Instead of guessing which products to optimize, retailers can use real-time sales data from their all-in-one POS system to:

Highlight customer favorites
Your best-sellers should have the best product pages. Swap out generic vendor descriptions for unique, keyword-rich content that resonates with both shoppers and search engines.
Fine-tune SEO elements
Optimizing URLs, meta tags, and category pages can make a major impact on search rankings.
Get more customer reviews
Google loves fresh, user-generated content. A simple email, push notification, or on-site pop-up can nudge recent buyers to leave reviews, helping your products rank higher and convert better.

Pro Tip:

Want an easy SEO win? Start by optimizing your top 10 best-selling products with unique descriptions packed with relevant keywords. Instead of relying on vendor-provided content (which dozens of other retailers are using), rewrite product descriptions to highlight key features, benefits, and even customer pain points. You can pull insights from your POS sales reports to see which products sell best in different seasons, and then optimize those pages with timely keywords to attract even more traffic when demand spikes.

Create Personalized Emails Using POS Data That Flip More Sales

Ranking higher on Google gets customers to your store—now, how do you bring them back?

If you’re still blasting the same generic emails to your entire list, you’re probably pushing potential buyers away.

Today’s shoppers expect emails that feel personal, not promotional.

And that’s where a modern POS system comes in. By pulling real-time CRM and sales data, retailers can send the right message to the right customer at the perfect time.

Here’s how:

Send hyper-personalized offers based on past purchases like recommending dog treats to a pet owner who just bought a bag of premium kibble.
Automate re-engagement emails for lapsed customers, giving them a reason to return with a tailored discount or exclusive offer.
Trigger abandoned cart emails to recover lost sales by reminding customers what they left behind (and maybe nudging them with a small incentive).

Pro Tip:

Sending fewer but more relevant emails is the secret to better open rates and fewer unsubscribes. Celerant’s integrated email marketing tools help retailers send targeted campaigns that customers actually want to open because they’re based on what those customers already care about.

Discover: Watch How Treats Unleashed Personalizes Their Marketing Strategy with Celerant POS

Turn Browsers into Buyers with Smart Product Recommendations

Every time you shop online and see “Customers also bought…” or “You might like…,” that’s AI-driven product recommendations at work, and it’s a major revenue driver for retailers today. But you don’t need a lot of resources to do the same.

With Celerant POS, retailers can automate product recommendations based on real-time sales and customer data, helping shoppers discover items they didn’t even know they needed.

AI-driven product recommendations increase sales by allowing you to:

Upsell and cross-sell by suggesting complementary products based on past purchases (for example, pairing running shoes with moisture-wicking socks).
Highlight trending and seasonal demand to showcase what’s popular right now—whether it’s summer essentials or holiday best-sellers.
Boost average order value with in-cart suggestions, nudging customers to add one more item before they check out.

Pro Tip:

Want an effortless way to increase conversions without spending more on ads? Add AI-driven product recommendations on checkout pages. Showing a well-timed, relevant suggestion (like a matching accessory for an outfit) helps customers complete their look and increases your revenue at the same time.

Explore: Learn How You Can Understand Your Customers Before They Even Shop

Dominate Local Search and Win ‘Near Me’ Searches

Most retailers don’t realize that 76% of shoppers visit a store within 24 hours of a local Google search. That means if your store isn’t showing up first, your competitors are getting the sale.

With Celerant POS, you can leverage real-time data to outrank the competition and drive foot traffic by:

Ensuring your store hours and locations always appear accurate in search results – so customers never show up to a closed store.
Boosting local visibility by syncing your product inventory with Google Business and social media.
Ranking for ‘near me’ searches by optimizing selected product pages with location-based keywords.

Pro Tip:

Google prioritizes businesses that regularly update their profiles. An easy way to stay ahead is to use your POS sales data to highlight trending products in your Google Business Profile posts each week. If a best-seller is flying off the shelves, let local shoppers know – it can drive more walk-ins and sales.

Run Retargeting Ad Campaigns on Social Media

Not every shopper buys on their first visit – some get distracted, some need more time, and some just forget.

But that doesn’t mean the sale is lost.

With a modern retail POS system like Celerant POS, you can bring those shoppers back by running smart, data-driven retargeting ads. Show them the exact products they browsed but didn’t buy, sync your inventory with Facebook and Instagram Shops for seamless checkout, and track real-time conversions so you know exactly what’s working.

Pro Tip:

Most retailers burn money on social ads by targeting too broadly. You can use your POS sales data to create high-intent audience segments to retarget past buyers with complementary products. For instance, if someone bought running shoes, show them performance socks or athletic gear. You can also identify high spenders and serve them ads for premium inventory or reward frequent shoppers with exclusive VIP-only discounts to keep them engaged. The more precise your targeting, the more profitable your campaigns.

Ready To Scale Your Marketing with One Powerful Retail System? Start with Celerant

Marketing doesn’t have to feel like throwing darts in the dark. With an all-in-one retail POS system like Celerant, you have the data and automation tools to run smarter, more profitable campaigns without wasting budget on broad, untargeted ads.

From personalized email marketing and SEO-driven product pages to AI-powered recommendations and retargeting ads that ACTUALLY convert, your POS system holds the key to unlocking higher sales.

When you tap into real-time insights, you’re no longer guessing what works, you’re doubling down on what actually drives revenue.

See how Celerant POS is helping retailers like you grow.

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How Smart Retailers Use Celerant POS Insights to Drive More Sales

Learn five ways you can use the power of Celerant POS insights to create high-converting marketing campaigns that drive more sales.

Rank Higher on Google Using Insights from Your Retail System

Pro Tip:

Create Personalized Emails Using POS Data That Flip More Sales

Pro Tip:

Turn Browsers into Buyers with Smart Product Recommendations

Pro Tip:

Dominate Local Search and Win ‘Near Me’ Searches

Pro Tip:

Run Retargeting Ad Campaigns on Social Media

Pro Tip:

Ready To Scale Your Marketing with One Powerful Retail System? Start with Celerant

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