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Results-Driven Email Marketing Automation Begins with A Quality List
March 22, 2017 / 5 minute read / By Michele Salerno
Blog
Explore the power of email marketing for your retail business.
Marketing automation can be a game-changer for your retail business, but it’s not a magic wand.
The key lies in understanding your customers’ wants and preferences, sending the right messages at the right time, and building a high-quality email list to make it all work.
Yes, fear of doing the wrong thing can hold you back. But not to worry, because this blog is your roadmap to unlocking the power of automation without the risks.
And it all starts with the most crucial question: how do I build a robust email list?
Forget buying pre-made lists that are like strangers showing up at your party – awkward and unlikely to stick around. Instead, let’s build a list filled with your ideal customers, the ones who will cheer your brand on and are more likely to convert into loyal fans.
Here’s how you can skip the spam trap and attract the right crowd:
1. Dive into Your eCommerce Database:
Most online shoppers leave their email addresses at checkout. Create a list of those who bought from you in the past 6-12 months – they already know and trust you, making them warm targets for your marketing campaigns.
2. Mine Your Loyalty Club Database:
Loyal customers are eager to hear from you! If you have a loyalty program, their email addresses are waiting to be tapped. These folks are already invested in your brand, making them receptive to your offers and updates.
3. Collect Emails at Checkout:
Don’t let checkout be a one-way street. While customers are saying “yes” to your products, ask them to say “yes” to staying connected. Offer a simple reward like a discount on their next purchase for their email address, and watch your list grow.
4. Get Opt-Ins on Social Media:
Turn your social media followers into email friends. Run contests, giveaways, or special offers that require email registration. Your audience will be happy to join in on the fun, and you will be able to expand your reach beyond your website.
5. Create Gated Offers
Create a secret section on your website with exclusive content, like limited edition items, eBooks, cheat sheets, or deep discounts. Offer access to this treasure trove in exchange for an email address, and watch your list fill up with excited customers.
6. Team Up with Your Vendors:
Your vendors have their audience, and you can tap into it. Partner with them for joint contests or promotions that require email addresses for participation. This double whammy expands your reach and brings in new faces.
7. Ask Current Subscribers to Share with their Friends:
Happy customers love sharing the good news! Add an “email a friend” button to your marketing emails and incentivize sharing with referral rewards. Your existing customers become your brand ambassadors, spreading the word and growing your list organically.
8. Send Personalized Emails Based on Past Purchases:
Instead of sending mass emails out to all of your customers at the same time and hoping for the best, you can change your strategy by sending triggered and personalized emails. By using an integrated email marketing platform, with your POS system and eCommerce, you can automate your emails based on past purchases, actions and preferences. For example, send an automated email each time a customer leaves products in their online shopping cart, or when they have reached a new loyalty reward, or it can be as simple as a happy birthday email since the system knows it their birthday.
Watch how you can increase conversions 6x by sending the right email, at the right time, to the right customer:
Remember, building a high-quality email list isn’t just about numbers – it’s about building genuine connections with the right audience. By implementing these strategies, you can attract engaged customers who are eager to hear from you and boost your marketing campaigns.
Ready to take your Email Marketing to the Next Level
Dive deeper into these strategies and discover even more proven hacks for creating personalized email copy that resonates with your audience.
Download our FREE Email Marketing 101 eBook that’s loaded with actionable tips, and step-by-step guides to take your email marketing to the next level.
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