Press Release
3 days of interactive training and networking focused on store operations and how to pivot to meet today’s digital explosion
Celerant Technology, the #1-rated retail software provider for 2023, recently wrapped up its 19th annual client conference in Marietta, GA. With today’s digital explosion, this year’s conference focused heavily on helping gun shops and ranges adapt a complete digital strategy to be more competitive, and expand business across all retail channels.
Key Topics at Celerant’s 2023 Client Conference
Celerant’s CEO & President, Ian Goldman, kicked off the conference with a warm ‘Welcome Address’ highlighting the importance of going digital, and what it takes for dealers to win in today’s retail landscape. Over the 3-day conference, Celerant offered a brand new ‘Retailer Boot Camp’, and hosted 25+ breakouts, interactive workshops and one-on-one sessions. This year’s conference offered sessions focused on eCommerce, search engine optimization (SEO), mobile shopping and range apps, and digital marketing; Celerant also offered several sessions to help retailers improve in-store and range operations, including mobile inventory, distributor integrations, ATF compliance, and back office accounting, and much more.
Keynote Speakers and Partners
This year’s conference featured energetic and insightful keynotes focused on in-store and online strategies. Bob Negen from WhizBang! Retail Training delivered an inspiring keynote about how retailers can become ‘the store of choice’ by getting creative, growing digitally, and giving customers what they want. Paul Erickson from Management One, delivered an insightful and entertaining keynote titled ‘Understanding Your True Profit Potential’, focused on 6 biases d have, including markups, large inventory selections and return policies. Amazon educated Celerant’s retailers on the new Amazon Today program that enables independent retailers to leverage Amazon to gain more local customers looking for in-store pick-up or same day delivery.
Celerant’s dealers also had the opportunity to meet face-to-face with some of Celerant’s partners, and learn about their software solutions, including Fortis, RSR Group, Sezzle, FastBound, 4473 Cloud, Otter Waiver, Project ChildSafe, NASGW, 2nd Amendment Wholesale, Gunstores.com, and more.
Learn More
Watch Celerant’s recap video on YouTube. Celerant clients can access session materials via the Client Portal at https://clients.celerant.com.
Run your entire firearm dealer business in a single retail system. Click below to watch Celerant’s retail software in action.
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