Press Release

Celerant Partners with Camfour helping Dealers Automate and Sell Inventory

August 18, 2021 / 2 minute read

FFL dealers can access products available on EZGUN™ by Camfour, auto order, and offer available inventory on eCommerce and in store kiosks

Leading firearm retail software provider, Celerant Technology, today announces a partnership with shooting sports giant, Camfour, Inc. The partnership unites Camfour’s EZGUN ordering system and product data feeds with Celerant’s innovative retail technology, enabling dealers to streamline replenishment, and keep their eCommerce website and in store kiosks updated with the latest products.

“Camfour is excited to partner with Celerant to make it easier for our dealers to purchase and integrate their supply chains with us. We know there are already many of our dealers using the Celerant platform, and with this integration, we can help streamline and automate the ordering process for our shared dealers and many new dealers to come.”

Christopher DicensoPresident of Camfour, Inc.

EZGUN by Camfour is an online ordering system for independent firearm retailers, offering an extensive product line of firearms, hunting and shooting supplies from top manufacturers, including Bushnell, Century Arms, Federal, Glock, Marlin, Mossberg, North American Arms, Remington, Ruger, Savage, Smith & Wesson, Thompson Center, Winchester, and many more; and exclusive guns not sold at ‘big box’ stores. Through Celerant’s point of sale, dealers can access the EZGUN catalog, import all the products they want to sell, automatically order inventory based on min/max levels, and complete transactions anywhere- in store, curbside, gun shows and other offsite events. By eliminating the manual entry, dealers can populate their retail database quickly and without data errors. Celerant also offers integrated bound books and electronic Form 4473s to ensure inventory and transactions are logged and in compliance.

To help dealers build their website and get products in front of customers faster and easier, Camfour developed online data feeds, consisting of rich content of their products. Celerant’s eCommerce platform can pull and display data provided within the feeds, such as product names, descriptions, images, MAP pricing and current stock levels. Prices are automatically mapped from the dealer’s retail database, using Celerant’s pricing calculator; product data is refreshed with regularly-scheduled data updates. Camfour’s data feeds can also be used with Celerant’s in store kiosks, allowing dealers to offer more products in store. All orders, whether sold in store, offsite, or online, automatically flow into Celerant’s back end software- making it easier for dealers to expand their business and sell Camfour products on more channels.

“To be successful in today’s market, firearm dealers need inventory, and the ability to leverage inventory faster than their competitors. By partnering with Camfour, our dealers gain access to a large portfolio of products, and more available inventory. Our integration allows dealers to automate supply, make products available to consumers much faster, and provide customers with accurate product information- helping our dealers increase revenue, and focus more on long-term growth.”

Ian Goldman, President and CEO, Celerant Technology

Ian GoldmanPresident and CEO of Celerant

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About Camfour, Inc.

In 1952, the late Al Ferst established Camfour™ at the old Indian Motorcycle building in Springfield, MA, to provide superior service and great products. In 1984, Camfour revolutionized the shooting sports industry with an online ordering system, PCGun™, by combining state-of-the-art hardware, instant access to resources and inventory, and 24/7 ordering. The company was later sold to three local investors, and expanded its ammunition segment and distribution. Committed to the same ‘pillars’ of customer service started over 60 years ago, Camfour, today serves the entire United States and is consistently ranked a top-10 distributor in the industry. For more information,please visit www.ezgun.net.