Press Release
Integration with Kinsey’s allows outdoor/archery retailers to automate purchasing and sell more products online
Celerant Technology, a leading provider of innovative retail software for the sporting goods and outdoor industry, today announced its partnership and integration with Kinsey’s, a leading, family-owned outdoor and archery distributor. Through this integration, retailers have direct access to Kinsey’s retail products and distribution services to streamline their inventory supply chain and increase sales, both in-store and online.
Automate replenishment of physical inventory
Celerant offers two retail solutions for the outdoor industry- Stratus Enterprise™ for larger dealers, and Cumulus Retail™ for smaller dealers. With these solutions, retailers can manage their store, website, shooting range and ATF compliance– all in a single platform. From within Celerant’s point of sale software, dealers can easily browse Kinsey’s product catalogs, consisting of more than 500 leading brands and 15,000 products, focused heavily on archery, as well as hunting products. Retailers can easily select the products they want to sell, import the data into Celerant’s point of sale database, and automatically reorder inventory based on preset minimum/maximum thresholds within Celerant’s retail system. When inventory is low, a purchase order is automatically created, reviewed and sent electronically to Kinsey’s, ensuring retailers have the products and on-hand quantities needed to serve their customers and grow their business.
Display a wide-variety of products online with drop shipping
Retailers can also display and sell Kinsey’s merchandise online without stocking inventory or fulfilling orders. Celerant’s E-Commerce websites can integrate with Kinsey’s live ‘data feeds’ consisting of available inventory in their warehouse; and display those products– including product descriptions, images and on-hand stock levels– online in real-time, allowing archery/outdoor retailers to offer an ‘endless aisle’ of products. This is potentially big news for the small independent-owned retailers. They are presented with an opportunity to compete with larger online companies while realizing instant expansion and modernization. Once an order is placed, the order is sent to Kinsey’s to drop ship from their warehouse directly to the retailer’s customer.
Learn more at the ATA Show, SHOT Show and Kinsey’s Dealer Show
To learn how our innovative technology can improve your firearms and archery business, visit Celerant at the ATA Show (Booth #1333), the SHOT Show (Booth #3003), the SHOT Show University, or at the Kinsey’s Dealer Show (Booth #L17). More about Celerant and Kinsey’s partnership can be found here: www.celerant.com/kinseys.
About Kinsey’s
Founded in 1952, Kinsey’s is a leading distributor to the outdoor and archery industry. Carrying more than 15,000 products from more than 500 vendors, the company offers domestic and international retailers a wide array of products and services including a 1,000-page catalog; an online ordering system; a renowned special order arrow program and more. The company owns innovative consumer brands including October Mountain Products™, Fin-Finder®, Elevation®, and BlackHeart™. For more information, please visit www.kinseysinc.com.
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