Press Release

Press Release
Celerant Technology, a leader in retail software and eCommerce solutions, has announced a new integration with OtterText, a leading SMS marketing platform designed for retailers looking to add a powerful new marketing ability to reach more customers. The partnership enables retailers to automate their customer communications and improve engagement through targeted text messaging and digital marketing campaigns.
The integration between OtterText and Celerant provides retailers comprehensive SMS marketing capabilities, including abandoned cart recovery, shipping notifications, and automated customer communications. Retail businesses can leverage customer data from their Celerant eCommerce platform through pre-built templates and custom automation workflows to trigger personalized text campaigns.
Retailers using Celerant’s eCommerce platform now segment their customer lists by purchase behavior and demographics, send SMS and MMS promotional messages, and track customer purchases through a data-driven CRM pipeline. The integration helps drive their marketing efforts while ensuring timely and relevant communication that boosts conversion rates and consistently builds on the overall customer experience.
Discover how OtterText and Celerant help retailers sell more products using SMS and MMS marketing. Learn more by visiting www.celerant.com/OtterText.
Celerant offers the new OtterText integration for both Cumulus and Stratus eCommerce. Take a short quiz to determine which system is right for your business.
OtterText is a leading SMS marketing platform designed to help businesses in regulated industries, including firearms, retail, and outdoor sports, enhance customer engagement through automated, data-driven text messaging. With powerful integrations and easy-to-use tools, OtterText allows businesses to reach their customers at the right time with the right message—whether for promotions, order updates, or loyalty rewards. OtterText will enable businesses to create targeted SMS campaigns based on customer behavior, segment their audience by demographics and purchase patterns, and run automated marketing workflows to boost sales and retention. With its seamless integration capabilities, including with Celerant, OtterText ensures businesses can grow and nurture their customer base while saving time and maximizing results.