Press Release
Pet Product eCommerce Data Sync Streamlines Online Product Management with Celerant and IndiePet
October 28, 2024 / 2 minute read
Press Release
Online product feed expansion lets retailers digitally sync assets to instantly populate their website and mobile shopping app
Celerant Technology, a recommended point of sale and eCommerce provider of IndiePet, is again expanding its point of sale functionality to IndiePet members. The eCommerce integration enables retailers to sync digital assets, such as product images, consumer-facing descriptions, and more, to populate online marketplaces, their website as well as their mobile shopping app. The integration helps make valuable and up-to-date product information more accessible directly from manufacturers.
Saving Time With Instant eCommerce Data Uploads
The expanded ability of the IndiePet Open Catalog enables retailers to pull digital assets directly from manufacturers through the program. Up-to-date product photography and high-quality videos can also be directly uploaded to marketplaces, a retailer’s website or even their mobile app. Product descriptions are populated with detailed information provided directly by manufacturers. Retailers can fill out attributes more accurately where required on different marketplace websites. Customers, in turn, can make more informed purchasing decisions, meaning larger online cart sizes and higher conversion values.
Celerant Integration Streamlines Product Listing Information
Retailers can modify their existing product pages on their eCommerce websites and other online marketplaces directly from their Celerant POS systems. The data can be pulled directly from the database into the retailer’s system and fed to the listing sources. Before this expansion, the Open Catalog allowed retailers to pull detailed product data to create new products in their inventory when placing purchase orders within their Celerant retail system.
Looking to Get Started?
IndiePet members using Celerant’s point of sale software can get started at no additional cost by contacting their Celerant account manager. Retailers interested in joining the program must only pay a $50 membership fee to IndiePet. They can start using the integration immediately through their Celerant point of sale system. Learn more at www.celerant.com/IndiePet.
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