Apparel and Fashion Retailer

CATO Fashions successfully moved into the online world and enhanced brand loyalty

With over 1,000 stores nationwide, CATO Fashions turned to Celerant to expand with eCommerce sales.

CatoFashions.com and ShopVersona.com websites now bring CATO an entirely new customer base.

With a unified shopping experience, customers can start their shopping journey online, and either complete purchases in-store or on the web.

Apparel Retail Challenges

Before 2013, apparel and footwear retailer, CATO Fashions, had no online presence. They were eager to move into eCommerce marketplace sales and required a retail solution where the front and back-end of the website were seamlessly integrated. This combination would be necessary to facilitate the sale of products on an eCommerce platform and ensure accurate inventory visibility and order fulfillment.

No Online Presence CATO Fashions had no online marketplace offerings or experience in the eCommerce world
eCommerce Integrations Needed one system that could communicate between their front- and back-end website needs
Tight Deadlines Needed to establish an eCommerce site as soon as possible with minimal downtime

eCommerce Software Solution

CATO Fashions has successfully launched two custom eCommerce websites, moving them into the online marketplace and significantly increasing revenue. With real-time inventory and sales data, customers can see what’s in stock, and choose to finish the purchase online or in one of their many stores.

One Provider CATO Fashions can effortlessly integrate their front and back-end website systems to facilitate order fulfillment
Efficient Go-Live Celerant’s team designed, developed and launched custom eCommerce platforms within short time-frames
Custom Website CATO’s Stratus eCommerce websites were built with modifications and 3rd party integrations based on their needs and within their budget
Cross-Channel Experience By leaning on the Celerant web team, CATO can now offer a seamless experience online and in-store

CATO Fashions established their online storefronts with Stratus eCommerce by Celerant.

Retailer’s eCommerce Success

CATO Fashions now has an extensive online presence and continues to thrive in the eCommerce landscape.

With CatoFashions.com and ShopVersona.com, they’re able to reach existing customers and attract new customers with organic digital marketing.

By using a single software provider, CATO combines the website experience and order fulfillment process, saving time and money.

Moving into the online world improves customer communication and brand presence, which results in a significant increase in sales volume.

Explore Apparel Solutions

“Five years ago, we really didn’t have much of an online presence... our websites now bring in a new customer base and allow us to better communicate our story, our brand and our offerings to our customers.”

– Kerry Walter, Vice President of eCommerce & Marketing, CATO Corp.