Sportsman and Outdoor Retailer

Simmons Sporting Goods optimizes its sportsman business from the register stand to the back office using enterprise retail software.

Simmons Sporting Goods outgrew their 20-year-old point of sale system. While searching for new software, their staff was hesitant to make the switch.

But after switching to an enterprise point of sale software, their employees slowly began to see the light at the end of the tunnel.

Their all-in-one POS system seamlessly proves that while it may be tough at first, the switch is always worth the fight. Their team can drill down on the finite details of every part of the business.

Sportsman and Outdoor Store Retail Challenges

As a sportsman and outdoor lifestyle retailer, Simmons Sporting Goods grew faster than its 20-year old point of sale system could keep up with. Because of the wide variety of merchandise they sold to a large customer base, they used disparate programs to track performance. Firearm sales were challenging to process and their eCommerce business was exploding in growth.

Simmons Sporting Goods Retail Success Story Challenges

Outdated POS System Previous system no longer supported their growing needs and required constant patching to keep functioning
Lacking Integrations Lacked integration with firearm systems and was not strong enough to support their growing eCommerce business
Accounting Difficulties Difficulty separating transactions and getting accurate numbers for accounting purposes was problematic
Hesitancy to Change Employees were resistant to switching systems and unsure of the transition process

Simmons Sporting Goods Retail Success Story Solution

Sportsman and Outdoor Store Software Solution

Simmons Sporting Goods streamlines operations from the front checkout register to their store’s back office. Revenue streams all flow into one place for reporting anytime they need to view business performance. By leaning on one technology partner, their enterprise retail software is scalable to meet evolving needs, and they have the support to consistently back them up.

POS Upgradability Modern POS system is capable of supporting their expanding back-end needs and eCommerce growth
Firearm Integrations Industry integrations accommodate their core in-store and eCommerce business necessities
Seamless Accounting New system integrates to their existing QuickBooks and simplifies financial tracking
Training and Support Celerant continues to provide training and support, helping employees quickly acclimate to new software

Simmons Sporting Goods operates its hunting supply store using Celerant’s Stratus Enterprise software.

Omnichannel Sportsman Retail Success

Simmons Sporting Goods operates with a modern, efficient POS system that supports its extensive retail space and growing eCommerce customer base. Robust integrations with firearms industry vendors and QuickBooks streamline their retail needs.

Their accounting accuracy means they can seamlessly separate their transactions from in-store and online. Analytics are easy and reporting helps them drill down on their business health whenever they need to view it.

Simmons Sporting Goods Retail Success Story Outcome

With ongoing support from the Celerant team, their employees can continue learning to feel comfortable with the system. As Simmons Sporting Goods grows, they can add functionality to the enterprise retail system to match evolving requirements.

Explore Sportsman Solutions

“It’s hard when you’ve been on one system for 20-plus years. I will tell you that for anybody doing that, the good outweighs the bad. Being able to get all the information that you need as quickly as you can and realizing what these new systems can do versus the old. It’s a whole different ball game.”

–Hunter Simmons, COO, Simmons Sporting Goods