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Simmons Sporting Goods Automates and Optimizes Their Family Business with Modern Retail Technology
Hunter Simmons, Simmons Sporting Goods
We started as a family-run business 42 years ago.
My dad and mom were the only two employees. You know, it was a little bitty small shop. We’re over 80,000 square feet of retail space. We’re over 80 employees.
Our employees are like family. We really try to give it a family atmosphere. We want to give you that hometown, you know, small store feel.
Being Competitive Against Retail Corporations
Being a family-owned business, we obviously have a disadvantage from huge corporations.
You know, we’re just one location. I think what we do differently or try to do differently is customer service aspect of it.
We have a big draw from three or four hours away people come in.
Pushing Old Retail Technology to Its Breaking Point
But, in order to survive, we have to do eCommerce and so that’s been a big push for us.
We’ve had this old system we were running forever. And we kind of get used to it and we were comfortable with it, but we had outgrown especially with the eCommerce side.
It just couldn’t keep up. We were pushing it beyond its limits, what it was meant to do.
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Point of Sale Technology Provider Familiar with the Firearm Industry
Celerant Technology was the only one we found that knew the firearms industry, knew that piece, had the integrations with Fastbound, those kind of things we needed.
They really had everything all encompassed.
Seamless Analytics for Better Performance Reporting
With the old system, there wasn’t really good reporting. We didn’t know who was buying what.
The integration just to push it all into my accounting software, you know, that was all manual. So with Celerant, it does it automatically.
So you have a lot less human error. Tracking firearms in real time with FastBound is way better for us. We can tell when somebody’s got one on a 4473.
We can tell that it’s on the way up to the front desk. It’s just really, really helpful for us to have a full view of what’s happening with our firearms inventory in real time.
Better Visibility into All Retail Sales Channels
With Celerant, it splits my eCommerce up into different stores.
So whether I’m selling in the store, on my website, on Amazon, eBay, wherever I’m selling, it can tell you who’s buying what and that switches the way I’m buying or what I’m buying based on where the customer is in the country and what they’re interested in and the items that they are purchasing.
And when you’re a smaller store, especially like us, we want to do the most we can, the most efficient we can. And I think Celerant allows us to do all of those things and more.
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Easy Compliance with Digital Form Storage and Retrieval
Along with Celerant integrating into FastBound, we have another piece of that that’s 4473 Cloud.
So the way that Celerant, Fastbound and 4473 Cloud work together, it makes us more efficient.
And having those three pieces together is the way we can ensure that 100% compliance. It’s really the only way I can see you can run your business in this time and day without having any errors at all.
Helping the Retailer Do More in Less Time and Focusing on the Customer
I think our main focus is our customer, whether it be the customer in front of us or the customer online, just making sure everybody has the best experience possible.
I think Celerant can help us go from just a really small business that started out in a gas station, and we want to be global.
We want to have a huge eCommerce business, and I know that Celerant can get us to that point where we’re looking to be.
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Learn how Celerant’s point of sale system is designed to grow with your system and how our dedicated teams make it easy.
